Privacy Policy & GDPR

We are EMQ Social ('Company', 'we', 'us', or 'our') and we respect the privacy of our Users ('User', 'your', 'Authorized User', 'Data Subject', or 'you'). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you access our Platform or use EMQ Social's services (the 'Services') through our website at https://emq.social and https://app.emq.social (the 'Website'). EMQ Social is committed to protecting the privacy of its Users whose information is collected and stored while using EMQ Social's Services through our Website. We intend to comply with all applicable consumer privacy laws and regulations with respect to our processing, storing, and use of your Personal Information. PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND OUR POLICIES AND PRACTICES REGARDING YOUR INFORMATION AND HOW WE WILL TREAT IT. BY REGISTERING AS A USER, OR ACCESSING OR USING OUR WEBSITE, YOU AGREE TO ACCEPT ALL THE TERMS CONTAINED IN THIS PRIVACY POLICY AND ACKNOWLEDGE AND AGREE WITH THE PRACTICES DESCRIBED HEREIN. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT REGISTER, ACCESS, OR USE OUR WEBSITE. WE DO NOT SELL YOUR PERSONAL INFORMATION. WE DO NOT GIVE ACCESS TO YOUR PERSONAL INFORMATION TO THIRD PARTIES EXCEPT TO SUBPROCESSORS TO ASSIST US IN THE PROVISION OF OUR SERVICES TO YOU. If you have any questions regarding this Privacy Policy, please contact us at hello@emq.social. EMQ Social provides Event Match Quality (EMQ) monitoring and optimization tools for businesses running Meta (Facebook) advertising campaigns. Our platform analyzes Meta Pixel data accuracy, provides real-time EMQ score monitoring, generates optimization checklists, and delivers alerts to help improve advertising performance and return on ad spend.

WE DO NOT SELL YOUR PERSONAL INFORMATION. WE DO NOT GIVE ACCESS TO YOUR PERSONAL INFORMATION TO THIRD PARTIES EXCEPT TO SERVICE PROVIDERS / SUBPROCESSORS TO ASSIST US IN THE PROVISION OF OUR SERVICES TO YOU. When you register, use or access our website or our Platform, we collect personal information ('Personal Information' also referred to as personally identifiable information ('PII') or 'Personal Data', as defined in the GDPR), which may include your full name, work email address, and company information such as company name, location, and number of employees. The Personal Information that we collect will be stored on our servers. Users are able to change their Personal Information via their account on the EMQ Social application at https://app.emq.social or via email at hello@emq.social. Account Information: When you register, use our Website, access our Platform, or use our Services, we will collect your Personal Information. We may also collect information that does not personally identify you such as usage details and geolocation (via third party tools on our website and platform). Meta Pixel Data: When you connect your Meta Pixel to our platform, we collect and analyze Event Match Quality scores, pixel configuration data, and event tracking metrics to provide our Services. This data is used solely for the purpose of monitoring and optimizing your advertising performance. Financial Information: We currently do not collect or store any credit cards or bank information. We will update this Privacy Policy when we start using and storing such information. We will also inform you by email or a change to this Privacy Policy if we start collecting such information from you.

We collect information through the following methods: • Direct input when you register and use our Services • Meta Business API when you connect your Meta Pixel • Usage details (with third party analytics tools, EU usage and user data is anonymised so we remain GDPR compliant) • Information obtained through browser cookies

We use the information that you provide to: • Provide Users with information, products, or services requested from us • Monitor and analyze your Meta Pixel's Event Match Quality scores • Generate optimization checklists and alerts for your advertising campaigns • Notify Users about changes to our Website and any products or services • Allow Users to participate in interactive features on our Website • Improve the Website and our Services • Improve our customer service • Contact Users for other purposes with Users' consent • Contact Users about our products and services that may be of interest • Send User periodic emails via the email address provided by User to (i) send information, respond to inquiries, and/or other requests or questions; (ii) send additional information related to User's product and/or service; and (iii) market to our mailing list in accordance with applicable anti-spam legislation

Cookies are small pieces of text used to store information on web browsers. Cookies are used to store and receive identifiers and other information on computers, phones, and other devices. Other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, are used for similar purposes. In this Privacy Policy, we refer to all of these technologies as 'Cookies'. We use Cookies on our Website to compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future, and allow trusted third-party services that track this information on our behalf. You can set your browser to refuse all or some browser Cookies, but it may affect User experience. We honor Do Not Track signals and, if one is in place, we will not track, plant cookies, or use advertising. We allow third party behavioral tracking and links to third-party web pages. Occasionally, at our discretion, we may include or offer third-party products or services on our Website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. If you have any feedback you'd like to share, please email us at hello@emq.social.

Our Platform receives regular security scans and monitoring using third party services. In addition, our Website uses an SSL certificate as an added security measure. We require username and passwords for our employees who can access the Personal Information of Users that we store and/or process on our servers, we've also added multi-factor authentication as an additional security measure. Further to this, we actively prevent third parties from getting access to the Personal Information of Users that we store and/or process on our servers. We will implement reasonable security measures every time you (a) enter or submit your information, and (b) access our Website. We transmit, transfer, and store your data in an encrypted format in secure servers behind firewall. Access to your Personal Information is restricted to our employees who have a legitimate business reason to access such Personal Information. We use a User Name and Password for those who do have to access such Personal Information.

Security Measures: We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Platform. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our Website. We do not collect any information that we do not need in the provision of our services to you. Fair Information Practice Principles: In the event of a personal data breach, we will notify the User within 72 hours of becoming aware of the breach via (i) email and/or (ii) on our Website. We agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law.

We will retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. When we no longer need your Personal Information, we will delete it in a secure manner. You may request deletion of your Personal Information at any time by contacting us at hello@emq.social. Please note that we may retain certain information as required by law or for legitimate business purposes.

If you are located in the European Economic Area (EEA), you have the following rights regarding your Personal Data: • Access: You can request at any time information about the Personal Data we hold about you • Copy of Personal Data: You can at any time request a list of the categories of Personal Data we maintain or a copy of the Personal Data • Rectification: If you believe that any Personal Data that we are holding about you is incorrect or incomplete, you can request that we correct or supplement such data • Direct Correction: You can also correct some of the Personal Data directly by logging into your service account • Objection: You can contact us to let us know that you object to the collection or use of your Personal Data for certain or any purposes • Erasure: You can request that we erase some or all of your Personal Data from our systems • Restriction of Processing: You can ask us to restrict further processing of your Personal Data • Portability: You have the right to ask for a copy of your Personal Data in a machine-readable format. You can also request that we transmit the data to another entity where technically feasible • Withdrawal of Consent: If we process your Personal Data based on your consent, you have the right to withdraw your consent at any time • Right to File Complaint: You have the right to lodge a complaint about our practices with respect to your Personal Data with the supervisory authority of your country or EU Member State To exercise any of these rights, please contact us at hello@emq.social.

The CAN-SPAM Act establishes requirements for commercial messages, gives recipients the right to have businesses stop emailing them, and spells out penalties for violations. Per the CAN-SPAM Act, we will: • Not use false or misleading subjects or email addresses • Identify the email message as an advertisement in some reasonable way • Monitor third-party email marketing services for compliance, if one is used • Honor opt-out/unsubscribe requests quickly • Give an 'opt-out' or 'unsubscribe' option If you wish to opt out of email marketing, follow the instructions at the bottom of each email or contact us at hello@emq.social and we will promptly remove you from all future marketing correspondences.

Our Website is available for use and access worldwide. Please ensure compliance with all applicable local, state, and country laws prior to using our Website, in addition to the terms of this Privacy Policy. If you have any questions regarding this Section, please email us at hello@emq.social.

EMQ Social reserves the right, at its sole discretion, to change or modify this Privacy Policy at any time. In the event we modify this Privacy Policy, such modifications shall be binding on you only upon your acceptance of the modified Privacy Policy. We will inform you about the modifications on our Privacy Policy page via email, on our Website by posting a modified version of the Privacy Policy page, or by a comparable means within a reasonable time period. Your continued use of our Website shall constitute your consent to such changes.

EMQ Social uses third party services/subprocessors, as defined in the GDPR, for provision of services. These may include but are not limited to: • Analytics and monitoring services • Cloud hosting providers • Email delivery services • Meta Business API for Pixel data access All third-party service providers are contractually bound to protect your Personal Data in accordance with GDPR requirements.

In order to resolve a complaint regarding the Services or to receive further information regarding use of the Services, please contact us at: hello@emq.social We will respond to all requests, inquiries, or concerns within 30 days.